Spend a penny with Pudsey

PUBLISHED: 17:11 08 November 2007 | UPDATED: 21:52 29 May 2010

Pudsey at Birchanger Services with the large campaign poster and collection tin

Pudsey at Birchanger Services with the large campaign poster and collection tin

STAFF at the M11 Birchanger Green Services are hoping to raise thousands of pounds for BBC Children in Need as it started its fund-raising campaign on Monday. The Welcome Break is asking customers who use the service station toilets to give spare change

STAFF at the M11 Birchanger Green Services are hoping to raise thousands of pounds for BBC Children in Need as it started its fund-raising campaign on Monday.

The Welcome Break is asking customers who use the service station toilets

to give spare change towards its' 12-month 'Spend a Penny, Spare a Penny' campaign.

A large poster with a collection tin attached has been set up in each of the main toilet areas at the service area in a bid to raise £100,000 for the charity.

Birchanger Green services site director Mike Jefferies said: "More than two million people a year visit Birchanger Green, the majority of whom use our toilets and do so completely free of charge.

"We are asking those people to put a penny into the collection tin when they use the toilet facilities, or more if they wish.

"BBC Children in Need is our charity of the year and we are confident that our customers will support our fund-raising efforts."

Mr Jefferies added: "Their support will enable us to raise money for a fantastic charity which works to make a difference to the lives of disadvantaged children and young people in the UK."

The Welcome Break is aiming to help raise money for the UK based charity by running the year-long campaign.

BBC Children in Need Appeal takes place on November 16. Visit www.bbc.co.uk/pudsey for more information.

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