New project aiming to get county fighting fit is launched

PUBLISHED: 09:31 09 January 2018 | UPDATED: 09:31 09 January 2018

The Essex-wide launch of the #21 health campaign. Picture: CONTRIBUTED

The Essex-wide launch of the #21 health campaign. Picture: CONTRIBUTED

Archant

A countywide project to get Essex healthy has been launched in a move which sees all local authorities, including Uttlesford District Council, and health partners work collaboratively for the first time to promote public health advice tailored to the needs of residents.

The www.livewellcampaign.co.uk website officially launched on Monday and acts as the countywide one-stop shop for everything residents need to know about local health initiatives and activities in Essex.

One of the website’s aims is to encourage residents to be more active and to make healthier lifestyle choices for themselves and their families. The website will focus on the issues that are prevalent in the county so that issues affecting the 12 local authority areas can be tackled more effectively.

Councillor Vic Ranger, cabinet member for communities and partnerships at Uttlesford District Council, said: “Here at Uttlesford we place health and wellbeing high on our priority list. We need to encourage the right lifestyle choices right from birth, so it is important that all age groups are well informed and that we are well placed to facilitate those choices.

“The #21 campaign is a key ingredient – break an old harmful habit and start a new better one. Together we can make this happen.”

To celebrate the launch of the website, residents are being encouraged to take part in a number of #21 challenges – a nod to the fact that it takes 21 days to break or create a new habit. Residents can find out more information on @livewelllocal on Twitter or @Livewell Campaign on Facebook.

Councillor John Spence, Essex County Council’s cabinet member for health and adult social care, said: “We hear so much about over-eating and obesity across all ages and I can’t be the only Essex resident who knows they’ve overdone it during Christmas! “But this is not just a passing fad; the scale of the issue is demonstrated by the scale of collaboration between councils and partners across the county. Let’s learn to live healthier, happier and longer.”

Mike Gogarty, Public Health England director, said: “The start of the year is a good time to think about our lifestyle choices. We can all benefit from making changes and 21 days is an achievable goal that may lead to longer term health improvements. Why not chose an easy goal to start with? It doesn’t matter if we have an off day – don’t stop, just let that go and do as best we can towards the 21 days.”

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