Massive WD-40 sales increase during cold snap

PUBLISHED: 17:04 07 January 2010 | UPDATED: 07:31 30 May 2010

AS the Big Freeze brings the country to a standstill, one business is reporting an unusually large increase in sales. Lubricant specialists WD-40 is fast becoming a favourite of motorists, homeowners and businesses for its de-icing qualities, helping th

AS the 'Big Freeze' brings the country to a standstill, one business is reporting an unusually large increase in sales.

Lubricant specialists WD-40 is fast becoming a favourite of motorists, homeowners and businesses for its de-icing qualities, helping the nation get back on track.

Normally used to fix dirty, jammed, rusty, squeaky or damp problems, a simple squirt of the famous WD-40 yellow and blue can frees frozen car locks, loosens padlocks and prevents windscreen washer spray nozzles from freezing.

WD-40's senior brand manager, Neil Gow, said: "As people and businesses struggle to cope with the cold weather, many are now discovering extra uses found a can of WD-40 can provide.

"With over 2000 uses, WD-40 is a product everyone just can't do without, whatever the weather.

"Sales are increasing at a phenomenal rate, with projections of a 300 per cent increase on January 2009."

Other ways WD-40 can help with during cold weather include:

· Spraying on pipes and plumbing joints to stop them freezing

· Prevents snow sticking to shovels

· Keeps snow from sticking to satellite dishes/patio door runners

· Helps start wet damp engines

WD-40's European managing director, Bill Noble, said: "While the company is delighted with the sales increase, it's taking precautions to help staff and their families.

"All staff are being given extra cans of WD-40 for personal use to help them stay safe this winter.


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