An Egg-cellent way to boost trade

Emma Baldock outside her new pop-up shop with some young customers

Emma Baldock outside her new pop-up shop with some young customers - Credit: Archant

An entrepreneur from Flitch Green has taken the lead on a new idea that is becoming an ever popular way to boost trade – a pop-up shop.

Emma Baldock launched her home-based business, Milk and Cupcake Gifts, three years ago.

But last Friday, she started selling her range of funky and unique children’s gifts from The Egg, in Braintree.

Emma said: “I have primarily run my business from home, selling my products through targeted events and through social media channels.

“I have wanted to take the next step and have my own shop for some time now, and so I am so pleased I have been given this opportunity to try a pop-up.”


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The pop-up concept sees businesses, retailers, restaurants or even art galleries take up premises for a set length of time, ranging from a couple of weeks to a few months.

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