An Egg-cellent way to boost trade

PUBLISHED: 09:30 06 November 2013

Emma Baldock outside her new pop-up shop with some young customers

Emma Baldock outside her new pop-up shop with some young customers


An entrepreneur from Flitch Green has taken the lead on a new idea that is becoming an ever popular way to boost trade – a pop-up shop.

Emma Baldock launched her home-based business, Milk and Cupcake Gifts, three years ago.

But last Friday, she started selling her range of funky and unique children’s gifts from The Egg, in Braintree.

Emma said: “I have primarily run my business from home, selling my products through targeted events and through social media channels.

“I have wanted to take the next step and have my own shop for some time now, and so I am so pleased I have been given this opportunity to try a pop-up.”

The pop-up concept sees businesses, retailers, restaurants or even art galleries take up premises for a set length of time, ranging from a couple of weeks to a few months.

If you value what this story gives you, please consider supporting the Dunmow Broadcast. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Dunmow Broadcast