Almost 4,000 outlets in the East of England have so far signed up for the Eat Out to Help Out scheme.

From today (Monday) customers will get up to 50 per cent off on bills when visiting participating restaurants, pubs and cafes;

Half price discount will run through August and applies to all food and non-alcoholic drinks consumed on the premises.

The scheme, part of the Chancellor’s Plan for Jobs, aims to protect jobs in the hospitality sector – which has been hit hard by the coronavirus pandemic.

Diners will see their restaurant bills slashed by as much as 50 per cent from today as the Government’s landmark Eat Out to Help Out scheme officially opens for business (Monday, August 3).

Anyone visiting a participating restaurant, café or pub on Mondays, Tuesdays and Wednesdays throughout August will receive the half price discount – keeping more money in hardworking families’ pockets and giving a vital boost to the UK’s hospitality sector.

The scheme applies to all food and non-alcoholic drinks, with a maximum discount per person of £10. It could save a family of four up to £40 per meal.

More than 72,000 establishments in the UK are participating, including independent eateries and chain cafes and restaurants.

Chancellor of the Exchequer Rishi Sunak said: “Our Eat Out to Help Out scheme’s number one aim is to help protect the jobs of 1.8 million chefs, waiters and restaurateurs by boosting demand and getting customers through the door.

“More than 72,000 establishments will be serving discounted meals across the country, with the government paying half the bill. The industry is a vital ingredient to our economy and it’s been hit hard by coronavirus, so enjoy summer safely by showing your favourite places your support – we’ll pay half.”

Around 80% of hospitality firms stopped trading in April, with 1.4 million workers furloughed, the highest of any sector.