‘Pay what you want’ initiative at Saffron Walden Town FC’s match against Braintree Town match on Saturday
10:43 21 March 2014
Supporters of Saffron Walden Town FC will be invited to ‘pay what they want’ for entry to the Bloods’ home match on Saturday (March 22).
The board has announced the community initiative will be introduced for the crucial Thurlow Nunn clash with Braintree Town Reserves at Catons Lane.
It is hoped the idea will pull in the biggest crowd of the season for the match, which could be vital to the team’s Division 1 promotion hopes.
Normal prices are £4 for adults and £2 for concessions, but supporters will literally pay as much or as little as they want for entry.
Vice-chairman Martin Johnson said: “‘Pay what you want’ games have been successful for other teams and we are confident it can draw a big crowd to Catons Lane for the Braintree match.
“It has never been done before at Catons Lane but we think it is an initiative worth trying.
“Our Boxing Day match with Braintree last season saw the biggest crowd in the country all season at Step 6 and hopefully we can do something similar this time.
“The support for the club this season has been tremendous and hopefully they can roar the team to another victory.”
Saffron Walden picked up two 1-1 draws in their last two home matches and will perhaps feel aggrieved not to have won both.
They had the majority of the play against Team Bury on Saturday but had to come back from an early Richie Partridge goal to draw.
Matt Snelling grabbed the all-important Bloods’ equaliser.
Then, on Tuesday evening, an unfortunate own goal by debutant Ben Cross two minutes into added time at the end of the match denied Walden a hard-earned victory against promotion rivals Ipswich.
Club chairman Melvyn Seymour has now issued a rallying cry for the town to get behind the Bloods as the team looks to stay in the hunt for promotion.
“The Braintree game could be crucial and we want to encourage the whole community to get behind the team, and carry on the great support we have been getting,” he said.
“We are a community club and we rely on that community support.
“It should be a great day and we intend to have additional attractions on the day such as face painting for the children.”