MP for Saffron Walden organises digital event with Google to revitalise the town’s high street

PUBLISHED: 09:15 01 August 2018 | UPDATED: 09:15 01 August 2018

Kemi Badenoch at the Google event. Picture: CONTRIBUTED

Kemi Badenoch at the Google event. Picture: CONTRIBUTED


Google Digital Garage spent last Friday delivering training in digital marketing to hundreds of local businesses in Saffron Walden.

The event was organised by Kemi Badenoch MP in an effort to boost local trade and revitalise the high street.

“I wanted to give local entrepreneurs the opportunity to gain new skills and grow their digital footprint” said Mrs Badenoch.

“Saffron Walden, and Uttlesford as a whole is a great place to do business, so it’s important that we keep pace with online technologies to ensure that remains the case.

“The digital marketplace has become an invaluable tool for so many people, but that doesn’t mean it should replace the high street altogether. No one wants to see that. The only way to ensure that doesn’t happen is by equipping the offline world with tools to maximise the online one.”

Giving local entrepreneurs the training to improve their web presence could have a significant impact on the local economy and

as a result of the event, Kemi believes Saffron Walden is now better equipped to dealing with the challenge of online competition.

Chair of the Saffron Walden Business Improvement District (BID) team, Jim Brewin, also attended the event.

“Saffron Walden is a terrific town to visit” said Mr Brewin. “We have a wide range of attractions from the historic to the modern. We have a fantastic variety of shops too.

“This does not make us immune from the threat to the UK High Street from internet shopping. In fact, it makes us more vulnerable as we have double the national average of independent and local retailers.

“The Google event on Friday has given retailers a fantastic opportunity to see what is possible, and to make the most of the internet and compete in this market. We are very grateful to Kemi for arranging this event.” ­

BBC Look East were also in attendance to record the event, which aired on their lunchtime and evening news bulletins. Their report can be viewed on BBC iPlayer or on Mrs Badenoch’s Facebook page –

If you’d like to hear more about local events like this, sign up to Mrs Badenoch’s e-newsletter at:


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