Introducing Local Impact – giving businesses the advertising firepower they need to succeed

PUBLISHED: 09:59 10 August 2018 | UPDATED: 12:07 13 August 2018

Jamie Brown and Steve Philp from Archant. Picture: Antony Kelly

Jamie Brown and Steve Philp from Archant. Picture: Antony Kelly

Archant

Jamie Brown, head of knowledge and development at Archant, introduces Local Impact.

Archant Local Impact has been created to deliver the small business owner insight into the digital and traditional advertising market, providing products and services to help them be successful.Archant Local Impact has been created to deliver the small business owner insight into the digital and traditional advertising market, providing products and services to help them be successful.

We talk to hundreds of local business owners every day; we hear their concerns, understand their challenges and share in their successes.

One common conversation is that, in the digital age, advertising is complicated and it can be hard to see any return on investment.

Some concerning research shows that 46 per cent of business owners don’t actually know if their marketing strategies work – and that is a worrying point.

The ad industry has tried to solve this challenge by creating lots of new products.

The small business owner can now buy an ad in the newspaper, on a website, a newsletter and even an app for almost every newspaper that exists… but how does the business owner understand if any of it works?

It’s as if the ad industry has become so inured to the idea of technology, tools and twiddly buttons that we have somewhat forgotten what ‘advertising’ and ‘marketing’ are for.

The fact that businesses want customers, and advertising that delivers measurable effect is a challenge that our industry is now coming to terms with.

Advertising is now at a sort of crossroads and the advertising industry is starting to take its head from the sand and choosing a direction.

Here at Archant we have launched Local Impact, created to deliver the small business owner insight into the digital and traditional advertising market, advice and support to build a marketing strategy and products and services designed to best enable a business to sell its product or service. We aim to support the business owners with advice, practical help and products that deliver a measurable effect.

As Local Impact grows I will share what we are doing, how it is working and deliver as much practical advice and help as I can in 350 words.

If any of you have questions or topics that you would like discussed do get in touch. My email is always on and I almost always read it...

Contact Archant Local Impact on 03331 365390, hello@archantlocalimpact.co.uk or at www.archantlocalimpact.co.uk.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Dunmow Broadcast visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Dunmow Broadcast staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Dunmow Broadcast account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More news stories

44 minutes ago

The first Good Easter Scarecrow Festival was hailed a success, with £400 raised for St Andrew’s Church.

More than 20,000 people attended the Duxford Battle of Britain Air Show over the weekend to commemorate the RAF centenary.

Yesterday, 08:21

A driver has been taken to hospital with life threatening injuries following an incident at Stansted Airport.

Mon, 09:58

Essex and Herts Air Ambulance (EHAAT) has been shortlisted in three categories in the forthcoming Association of Air Ambulance Awards of Excellence.

Digital Edition

Image
Read the Dunmow Broadcast e-edition E-edition

Most read stories

Newsletter Sign Up

Dunmow Broadcast weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy